Friendship Ridge is a 589 bed, short and long-term skilled nursing and rehabilitation facility located on Brighton Township in Beaver County, Pennsylvania. The facility has served the residents of Beaver County and surrounding communities as its present site since 1959. It is owned and operated by the County of Beaver, and is a member of the Pennsylvania Association of County Affiliated Homes. Friendship Ridge provides individuals with various recreational activities to promote mental, physical and spiritual wellness.

As part of this initiative, Virtual Edge Collaborative will create and produce Friendship Ridge’s first pre-admissions brochure/folder, first admissions welcome kit and first bi-annual newsletter. The objective will be to carry through the look and tone of Friendship Ridge’s new website, which was also created by Virtual Edge Collaborative in 2009. Virtual Edge Collaborative’s responsibilities will include consultation, strategy, project management, creative direction, design, copywriting, photography and printing.

“Since Virtual Edge Collaborative did such a phenominal job on our new website, when the opportunity presented itself to find the right company to create and produce these new marketing pieces, they were the unanimous choice, ” said Melissa Pietrandrea, Marketing Manager of Friendship Ridge.

“We are thrilled to be able to help our friends at Friendship Ridge once again. It was always our hope to continue such a successful relationship, “said Gregg P. Gantwarg, President + Founder of Virtual Edge Collaborative.

Collegeintheburgh.com is the complete all-in-one resource to make Pittsburgh college students’ lives easy, fun and productive. It contains various sections with dynamically populated searchable postings/advertisements that include everything from a full listing of the area’s bars and restaurants and a student book exchange, to a student job finder and off campus housing finder. Students who visit the site can view nightly drink/food specials and entertainment in the city, buy and sell their used textbooks from/to other local students, find a local part-time job or internship to help support themselves or search for an off campus housing rental. The entire site was created using the WordPress platform, and fully leverages a cutting-edge WordPress classifieds plug-in, easy-to-use content management system and secure PayPal payment gateway for online purchasing purposes. Future plans include a possible roll out in other major college cities. 

Virtual Edge Collaborative’s responsibilities included all consultation, strategy, project management, creative direction, design, programming, copywriting and photography. 

“I chose Virtual Edge because they believed in my vision, respected my ideas and impressed me with their rare and refreshing way of doing business. They are extremely passionate about what they do, how they do it and who they do it for,” said Brock Heinauer of Collegeintheburgh.com. 

“It’s amazing to me what today’s college student is capable of. First there was Google and Facebook, and now there’s Collegeintheburgh.com. I am thrilled to see this level of ingenuity and determination in our younger people, “said Gregg P. Gantwarg, President and CEO of Virtual Edge Collaborative. 

Brock Heinauer
President, Heinauer Entrepreneurial Solutions (collegeintheburgh.com)

Virtual Edge Collaborative’s first assignments will include the development and creation of a marketing plan, new logo and identity system, website and the company’s first Facebook page. Services provided by Virtual Edge Collaborative to complete these projects will encompass consultation, strategy, project management, creative direction, design, programming, organic search engine optimization and printing.

Vox Energy Solutions, based in Allison Park, PA, serves both residential and commercial customers throughout Western Pennsylvania. The company works with both markets to assess the energy efficiency of their homes and buildings, as well as provides recommendations for improvement, before investing in renewable energy. When the time is right for a renewable energy system purchase, Vox Energy Solutions can design, install, launch, maintain and troubleshoot the system, as well help customers earn the most money from their system by managing their renewable energy credits.

“Selecting Virtual Edge Collaborative to be our marketing partner was one of the easiest business decisions we’ve ever made. We interviewed several firms over the last year, and Virtual Edge Collaborative consistently impressed us with their responsiveness, professionalism, willingness to go the extra mile, unique and refreshing business model, quality work and results and down-to-earth, caring demeanor,” said Karen Foltz, Owner and General Manager of Vox Energy Solutions.

“Not only will it be a pleasure to help a business that offers such a worthwhile and needed service, it will be my personal honor to become lifelong friends and partners in marketing with such wonderful people, “said Gregg P. Gantwarg, President and CEO of Virtual Edge Collaborative.

Sylver Consulting Website (English)

Virtual Edge Collaborative, Pittsburgh’s first virtual marketing firm,  has just launched a new website for long-time client,  Sylver Consulting, an international innovation research and strategy firm with offices in Chicago and Brazil.

Virtual Edge Collaborative was hired to help Sylver Consulting overhaul its existing website, also created by Virtual Edge Collaborative, in an effort to reposition the company’s expanded capabilities, evolved messaging and newly available industry-focused imagery. Virtual Edge Collaborative’s participation included consultation, strategy, project management, creative direction, design, programming, copywriting and organic search engine optimization. The new site (offered in both English and Portuguese) features a mini Flash homepage photo montage, additional case studies, services and links, a new testimonials page, new photos and process diagram and completely fresh content. The URL for the new site is www.sylverconsulting.com

Sylver Consulting has helped companies, such as NASA, Marriott and Frito-Lay, define new growth opportunities for their organizations. The firm specializes in helping clients uncover “sweet spots” for innovation, by discovering both the explicit and latent needs of their current and potential customers through its comprehensive service offerings (Research Services – Innovation Research, Co-Creation Workshops, Global Expansion Research, Granular Behavioral Analysis, Knowledge Evaluation and Integration; Strategy Services – Innovation Planning Workshops, Foresight Planning, Customer Insights and Innovation Training). Sylver Consulting goes beyond the capabilities of a traditional market research firm by digging deep for answers that translate into actionable opportunities for its clients.

“I continue to come back to Virtual Edge Collaborative over and over to help us grow our business, and every time they come through with flying colors. They are affordable, fast, strategic, creative, care about my business like it was their own, always go above and beyond and are fun and a complete pleasure to work with. They hit another home run with our new website. I couldn’t be more pleased,” said Brianna Sylver, President, Sylver Consulting.

- Melissa Pietrandrea, Marketing Manager, Friendship Ridge

“Beyond the incredible value and experience that Virtual Edge brought to the table, working with them was totally painless, and the rapid turnaround was impressive. We are very happy with their work.”

- Terry Serafini, President, Advanced Self Storage

“Virtual Edge Collaborative has done a spectacular job at completely overhauling our entire image and marketing materials. Not only was everything they created first class in terms of creativity and production quality, it was well thought out, on time, within budget and handled proactively with total professionalism. Our entire staff is raving about the work they have done. This is a top-notch marketing firm that really gets it.”

- Steve Evans, Property Coordinator, Scenic View Cabins and Lodges in the Laurel Highlands

“I continue to come back to Virtual Edge Collaborative over and over to help us grow our business, and every time they come through with flying colors. They are affordable, fast, strategic, creative, care about my business like it was their own, always go above and beyond and are fun and a complete pleasure to work with. Their work is outstanding. I haven’t found a downside to working with Virtual Edge Collaborative, and I have high expectations. I wouldn’t pause for a moment to recommend them to others.”

- Brianna Sylver, President, Sylver Consulting

“What a great decision! Virtual Edge Collaborative was hired to create our new identity, write our all of our website content and develop a memorable tagline for our company. Virtual Edge Collaborative created a total distinctive package to help re-brand our company, and take our marketing message to a whole new level. Gregg’s expertise was invaluable in guiding me through a process completely foreign to me. Virtual Edge Collaborative delivered our project in a totally professional, timely, creative and extremely competent manner. I will absolutely work with them again!”

- Deborah Hulke, Vice President, Hulke Construction Company